Many modern companies are overlooking the importance and impact email marketing can have for their business and this is mainly down to the bad reputation spam emailing has given the practice over the last 20 years. But if you do it correctly, and engage with your audience and offer content of real value, then email marketing can still be a great force for good and have a genuinely positive impact on your business strategy.
Traditional marketing methods, along with older forms of digital marketing, tended to rely on ‘interruption’ marketing, where you would need to interrupt someone’s flow of activity in order to get their attention – this would include methods such as TV or Radio advertising, trade show booths, billboards and the like.
It doesn’t matter if you’ve just created a new Facebook page or you are wishing to re-invigorate a long established one, as long as you manage a page for your business you should always be looking for ways to generate awareness and ultimately promote brand awareness about your products on what is still the most popular social network out there.
Thanks to the profusion of spam emailing over the years, it is important as a business to approach email marketing in a considered manner in order to achieve the best results and to avoid being labeled as a spam e-mailer yourself.
We've already covered the basics regarding the best types of marketing emails to send, so in this article we will take a look at some of the important things to consider when pressing the send button on those all important campaigns.
When most people think about e-mail marketing it conjures up images of unscrupulous con-men, people peddling all kinds of strange pharmaceuticals and spamming. However the reality can be something quite different and if a little thought is applied correctly it is also a must for any modern online marketing plan. Below I have listed 4 different types of e-mail that can be utilised to run a successful campaign.
The secret to a successful PPC campaign is a combination of compelling ads that help to attract and drive traffic to a well designed PPC landing page, which is ultimately what converts that traffic into sales.
Having got your visitors to spot you within the kaleidoscope of competitor’s ads, it is now up to the person that looks after your PPC campaign to whet the appetite of the searcher. They can do this by providing a call to action statement that makes the user want to stay on your website, hopefully converting into a sale, rather than immediately going back to the search. You could argue that at this stage the hard work has only just begun.
Here we will look at a few do’s and don’ts of landing page optimization designed to keep your site busy and the customers converting.